COMMUNICATION AND DISSEMINATION ON SOCIAL NETWORKS OF THE INSTRUMENTS USED IN THE ACTIONS OF THE INCUBATOR OF POPULAR AND SOLIDARITY ECONOMY INITIATIVES OF THE UNIVERSIDADE ESTADUAL DE FEIRA DE SANTANA (IEPS-UEFS)
Jeferson Araujo Oliveira
Graduating in Economic Sciences from the State
University of Feira de Santana (UEFS). jefersonaraujo299@gmail.com
José Raimundo Oliveira Lima
PhD in Education and Contemporaneity from the
State University of Bahia (UNEB). zeraimundo@uefs.br
ABSTRACT
This article presents
the development of an extension work aimed at creating a visual identity on the
social networks of the Incubator of Popular and Solidarity Initiatives at the
State University of Feira de Santana (IEPS-UEFS) through the use of different
practical and theoretically aimed resources at the propagation of the actions
carried out by the incubator and by the assisted groups. With the elaboration
of a posting schedule, creation of standardized models with the colors of the
group according to the theme with a view to bringing knowledge and information
to the general public about the importance of this organization for society, as
well as presenting the actions carried out out by the institution of simple,
objective and didactic way, following the precepts, although centered on
extension actions, of action research. As a result, we infer that the work also
sought to advise the groups that the IEPS-UEFS develops its projects in the
organization of their social networks, jointly preparing the visual resources
for the dissemination of events, actions and ideals associated with different
sets of people, thus demarcating aspects of Freire's communication.
Keywords: Social Marketing, Popular and Solidarity Economy, Social Networks.
Reviewed by Current Scientific Journal
on
março 07, 2023
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